With Eid approaching in less than a month, most of us have yet to decide the animal we have to sacrifice.

WHAT IS EID -UL-ADHA?

Eid-ul-Adah is also known as the Eid of sacrifice is a Muslim event that marks the end of Hajj (Muslim pilgrimage). Eid-ul-Adah reminds the Muslims of the loyalty and sacrifice of Prophet Ibrahim (A.S). Celebrated on the 10^th of Dhu al-Hijjah, the main custom on this Eid is the sacrifice of their animal, also known as qurbani.

WHICH ANIMAL TO BRING IN?

Eid-ul-adha is the time of the year when everyone from kids to adults are excited about their animals. Most of them are worried about which animal to bring and how many.

The outbreak of covid-19 has massively affected various channels of Pakistan’s economy, slowing it down, however agriculture is the only sector showing a positive growth at 2.7% (Pakistan Bureau of Statistics 2020), and through these statistics we can assume the potential and hopefully positive impact of entering this niche digitally.

Moreover, since the pandemic began, there have been 22,321 corona related deaths in Pakistan and even though the vaccine has been started to get administered, people still are at a higher risk of contracting the disease and because it hasn’t been completely eradicated, we are still to take our precautions. Going to a cattle farm during this pandemic may not be a suitable option for all, hence we’ve bought the cattle farm to you in the comfort of your homes.

WHAT IS MELAMANDI.COM?

Introducing, www.melamandi.com, an online platform where different animal, vegetable and fruit vendors can put up their livestock and products for sale online, so instead of going to a cattle farm amongst crowds, choose your desired animal on our website and have it delivered to your doorstep.

Once you post your ad to sell livestock online in Pakistan, you can quickly reach to thousands of people across Pakistan who are looking to buy animals for Qurbani online. You can also sell your crops in Pakistan on this platform and buy fruits and vegetables online.

INCEPTION

Mr Sher Abbas Khan, belonging to a small village in Pakistan with big ambitions; he has built this platform with the purpose of helping sellers to sell their products online directly eliminating the need of a middle man who would mostly either charge a lot of commission to the seller or exploit them in case they needed huge amount of cash.

His vision is to introduce the farming market in the digital platform since it plays a central role in the economy and contributed 19.9% in 2020-21 to the GDP. It is also an important source of foreign exchange earnings and absorbs almost half of labor force.

For now, www.melamandi.com is a classified website that deals with the selling and purchasing of livestock and harvest in Pakistan, but few months down we will be adding e-commerce to it as well which will include accessories related to farming, animals and crops.